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Why should I become your customer?

That's a really good question.
Why should I become your customer?
Give me one good reason why I should spend my money on your business products instead of your competitors?

That's the question that your customers ask themselves while fumbling with their credit card. How do you show them that they should stop thinking, pay up and be satisfied both during and after the purchase?

I have spent weeks studying business in my area and I realize that they have difficulty answering the question. They forgot to add the word ” because” in their marketing. Don't make the same mistake.

The word ”because”- a small and useful part of the marketing puzzle
Yes, it all started with the fuzzy Euro campaign.”Vote Yes”, but not ”because” but only ”Vote Yes”. What if the tens of thousands of election posters had been filled with ”10 concrete reasons to vote yes.” How many people would have voted yes?

I have seen these ads on cars this week:
1. We are the best kitchen supplier.
2. Hundred percent guarantee.
3. When you think of furniture, think of us (the company name).
4. Best of the best.
5. Highest quality.

If you were to put the word ”because” behind what they say, it would equally be as follows:
1. We are the best the kitchen supplier- because that's what we think.
2. Hundred percent guarantee - because our business is a hundred percent good to us.
3. When you think of furniture, think of us - since no one else does.
4. Best of the best - since we lack focus.
5. Highest Quality – let's hope we can fool someone.

But what I want as a customer is this:
1. We are the best the kitchen  supplier - because we have 23 years experience and supplies across the country.
2.  Hundred percent guarantee - because we have a 6 months free return policy.
3. When you think of furniture, think of us - because our range is the broadest in the country.
4. Best of the best – because ... (I really don't know)!
5. Highest Quality - because our products are manufactured in a environmentally friendly fashion.
Now practice! I will.

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.