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When your customers have forgotten about you - things to do when business is slow


Sometimes nothing happens. The phones are quiet and no one wants anything. You feel the panic in the air. Have your customers forgotten all about you? Here are ten things you can do to prevent just that from happening.


1. If you have a list of e-mail contacts - send them a letter with a clever content that will help them in their daily jobs. It makes them happy to be on your list and at the same time they are reminded of the fact that you exist and that they need you and what you can offer.

2. Remind those you have had contact with in the past – those who will ”think” a bit more before they buy anything. Launch a special offer of something for a limited time.

3. Do things you don't normally do, maybe going through all the trade magazines, looking for possible new customers and new ideas. You can simultaneously create your own press list based on the journalists who have written articles about your industry, so you're prepared the next time you send out a press release (What, you've never done it?! - Read the marketing tips and learn how to do this).

4. Do something fun - something other than work. It's always worth it. When you return to work you have new energy and look – there's your phone and the list of all the people you should call. Call them now!

5. If you have never sold by phone before, try it as an experiment. Call up some businesses. Think of it as a game, introduce yourself and see what happens.


What it all really boils down to is that actions are better than non-actions. It's no good to imagine that customers will call - you have to do something concrete to get customers to think of you – and call you!
 


About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.