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What would it look like if you ran your business like a politician?


I thought about what politicians are selling and how seldom they take responsibility for their promises in the end.

For an entrepreneur, it's quite natural to account for their promises to their customers. Apart from the aspect of morality, it's also a matter of survival. Customers will simply leave those who don't deliver on their promises.

I would, at some point in my life, like to hear a politician say:
- “If I can't get the support I need to get this matter work, I will lay off politics”!

Here we're talking about politicians who are passionate about their constituents. But it's obviously just a fantasy and by the way - have you thought about what it would look like if you took care of your business like a politician?

Perhaps like this:
• You promise your customers that the products they ordered are grapes, but when the customer receives the delivery the box contains raisins - then you haven't lied.
• You spend more time vilifying your competitors than supplying goods and developing them.
• You promise rebates, discounts and better offers for everyone - someone else will have to take care of the book keeping.
• You sweet-talk your customers, but once you got their money you turn your back on them.
• You are a generalist. You know everything and anyone who hires you are better off with you. That you can promise. Instead of giving them three or five options that will make them feel confidence in you, you put up a 100 – and hopefully one will stick.
• You can sell anything once – you don't offer a return policy.
• You talk about all the collaborations you have, but you really only think of yourself.
• You know that everything you promise to give customers actually comes with a hidden price tag.
• Any error you make is really someone else's fault or happens due to circumstances over which you have no control.

How did you do? Are you an entrepreneur or a politician to your customers?
 


About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.