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What happens to time?


Time flies, we all know the expression. But I thought about the extent of this expression during an evening walk lately and I concluded that time disappears in the shape of 683 Post-It- notes into the trash with everything that should be accomplished the next day. Everything must happen and it must happen NOW! As marketers and business owners you have to enjoy that things are happening all the time, but you also need to find shortcuts.

Lesson 1 A: Anyone running too quickly will be washed-up.

Lesson 1 B: But anyone that doesn't work on their marketing is flirting in a room with the lights off.


Now let's talk about how you will find time for everything you want to do.


The art of finding time for everything you want to do

1. Set goals for the next day before you go home tonight
This is easy to say, but difficult to implement if you don't take actions. Write down on a piece of paper what your goals are for tomorrow, what you are going to catch up with and put the list on the keyboard so it will be the first thing you see when you arrive tomorrow morning.

2. E-mail.
Learn to handle e-mails only one (1) time and discard them or put them in a separate folder by subject type: Important contacts, potential customer, passwords, newsletter etc..

3. Nothing is done until it's done
Choose what kind of dreams you should spend time on. To just sit and stare is useful and good for charging the batteries - sometimes. But there are examples of sales departments that celebrate in advance every time a customer calls with an inquiry. Don't make the same mistake. Work ahead all the time. Be sure to celebrate all your successes so that you will be hungry for more and work hard to reach another goal – and another.

4. Create routines for the week
Monday – update the website. Tuesday - sales letters are going out today - Wednesday - I'll make 3 calls to potential customers - Thursday – I should call 5 customers and ask how they are doing - Friday - plan next week .

5. Decide
Stop ”trying” to do things. Either you do something or you don't.
”To think carries no water” (Ronja).

6. Get a Dagwood-jar for work
The character Dagwood Bumstead has a To-do-jar with notes of things that needs to be dealt with. When you think of something you want to do, but don't have time do to it right now, write it down and put a note in the jar. Pick a note when it's quiet at work.

7. Keep a pocket tape recorder at home
Get one or several tape recorders. Record the idea you get right before you fall asleep or at night instead of scaring your family with rooting for pens at two thirty in the morning - or worse - forget the idea. Keep a pocket tape recorder nearby for each project you're working on. It's extremely effective to outsource a part of the brain.

8. Play for a while every day
Play games on the computer. Kick a ball around the office. Bunch up a paper and throw it in the head of the person sitting next to you. Tie up laces on the manager's shoes - do something that makes you smile.

Do it now!






About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.