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What are core values? Here´s the answer

Many people talk at great length about the core values ​​of business, but what are they really?

The core values ​​of the company is something that large companies access to ensure that everyone in the company understand and strive towards the same goal. Big companies have a need for that. They use catchwords like “holistic”, “quality assurance”, “consulting ethics”, “innovation” and pragmatism ”to get core values such as: “Delivery reliability”, “understanding” and “business development”.

There's a lot of chatter and as a small business owner it's easy to fixate and pretend to be a big business by doing the same thing - but it's a waste of time when you launch your new product.

You should worry about completely different things
Firstly you need to find out if your idea is good and well founded. A good idea = something that a large enough group of people are willing to pay for.

Start by thinking about the people you think would be your ideal clients. For starters, you can look at them as individuals. How old are they? Is it men or women, or both? What problem can you solve for them? How can you make life easier for them?
Think about where they are, what their responsibilities are and what problems they want to solve. You want to know when they need your product, what they are using now and why they would choose to commit into a partnership with you instead of being satisfied with what they already have. Look for their main motive to use what they are using now. What do they like the most, what do they like the least? What would they like to improve and how you can get into the picture and help them achieve just that?

With this information, you can zoom in on the people who have purchasing power. By having identified your ideal clients, you will also recognize them better when you meet them.

Then it's time to go out on the field. Find the best places that you have identified as potential good places and interview your prospective customers. It could be shopping malls, businesses, libraries, universities, airports or somewhere in the neighborhood. What do they do? How do they do it? What experience do they have? How can you help them? Call them. Ask them questions. Once you do, you are as ready as you can get. You know your product, your competitors' products and you know the products that can replace your stuff. Now you are well prepared to begin the hunt for new customers.

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.