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Web 2.0 Tips

Are you prepared to roll up your sleeves today?

It has been talked long enough about web 2.0, about building meeting places for customers and about making all website visitors involved - and you haven't done anything about it. Today we'll talk a bit more about how you can customize your pages to the new era of internet.

Here are 9 tips:

1. First determine the purpose of the website before you get caught up in the general news hysteria that throws you into the Web 2.0 and creates online communities or forums for your visitors. You need to be clear about why you should do it. It makes no sense to spend lots of money to ”keep up”. Your website might work splendidly as it is with only 3-4 pages of information. If it attracts the kind of traffic that you want, you can stop reading right here. Otherwise - please carefully consider the strategic objectives you want to achieve with the website. On that basis, it's easier to evaluate everything you CAN do.

2. Do your homework. What have you heard customers say that they want from you? What do you like about other websites that you visit? Surf the net and look at what others do well - and do the same things yourself. If YOU like it, chances are that your visitors will like it too. Let this take its time - use a couple of months to gather ideas. Then ask a few customers what they would like from what you have come up with.

3. Avoid reinventing the wheel - it already exists. If you are planning to tear down the walls of your website, make sure that you are building a new one that works better. Follow the standard that is already established on the web. Quite simply – “if it ain't broke, don't fix it”!

4. Add 90% of the time to create/change the content on the website. Yes, it's because of the content that we are visiting your website. Get new product images. Show them big and small. Make them downloadable for the press. Take care of the questions customers often ask and answer them directly on the website. Today, you also know a lot more about your visitor's reasons for visiting you. What more can you do for them?

5. Put on your project manager hat. Building a website needs a firm hand. You must have a clear plan where aspects such as time and money are included. And most importantly – you must have a deadline for when the website will be completed and released (otherwise you can dab with details forever). It's always better to have something good today than something perfect tomorrow!

6. Beware of committees. Invite people to express their opinions, but be aware that almost everyone will have opinions that are different from your own. Listen for constructive criticism that will help you achieve the objectives of the website and filter out the general arbitrary process by asking the right question:
- “Our goal with the website is ... Do you think that the changes will help us achieve such a goal? If so, why? If not, why?”

7. Switch systems. If you don't have a website where you can modify the most important things (CMS - Content Management System), I advise you to get it. It's time to take the leap from the daily communication with a web designer to learn the stuff yourself - it's easy (even I understand how to do it).

8. Make a website that will last at least five years. It takes a lot of work to reconstruct a website and therefore it's good to think long term and try to implement the ideas for the future already today.

Well, now you have some stuff to do ...

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.