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Top 10 secrets to get Google to like your website


Some figures suggest that up to 85% of all traffic to website comes from search engines. Smart marketers know this and spend a lot of time analyzing why different search engines rank different websites differently- and then adapt to their discoveries. The hard part is that the various search engines like different things and also continuously keep changing their rules in order to stop dirty tricks.
But there are still things they never change. Roll up your sleeves and get ready for the most important secrets of getting visitors to find your website in the search engines.

1. Work with your content
The content on your website is the first and most important thing you should consider in order to be liked by the search engines in general, and by directory services in particular. Therefore plan each page so that it's about one (1) thing. It makes it easier for search the engine spiders, which is actually a program, to categorize and evaluate the website. To keep focus on one thing at a time, one thing on each page, is the key is to be comprehensible to a engine spider.


2. Choose the right domain name
Search engines love domain names that have the same name as the words people are searching for. If your name is Charlie and you launch a website about motorcycles, it's smart to book an address called motorcycles.com instead of falling for your ego and booking”charliesbikes.com”. The reason, of course, is that more people will search for the word” motorcycle” than” Charlie's bikes.”

If you want to be absolutely sure to be found through search engines, it's good that you have your own domain, ie. no sub domain (eg. www.veteranmotorcycles/thewebhotel.com). Some search engines have become allergic to sub domains as there have been too many complaints from rogue traders. The rogue companies have built sophisticated and daring doorways on sub domains and they dare to do this because they don't care if they get kicked out – they just launch another website somewhere else and try again.


3. Don't worry about meta tags
Meta tags contain information for search engine spiders that’s about what each page on your website is. There are three meta tags that you need to spend more time on and that is: Keyword-(Keywords), the Title (Title) and Description tag (Description). For the keyword tag you type the word that your page is about and that which you think people are searching for when they are looking for what you offer.

The Keyword tag is used for words that you think people surfing the net are looking for - and that you have on your side. For the title tag you type in the title on each page. It's the text that will appear as the title in a search engine response.

The Description tag is the text that appears as a description under the title in a search engine result.

It's smart to do something extra with the Title and Description tags, because they also serve as an advertisement among the other matches. Tell people what they can benefit from a visit to your website. It will separate you from the amateurs who usually cram Title and Description tags with the same keyword.


4. Concentrate on your keywords
Spend a lot of time on your keywords. You have to think properly here.
What are people typing in the search box when they are looking for what you have to offer? Do they misspell it? Perfect - use the misspelled word. Is it common to separate certain words (motor cycle) you can make good use of that too. Try to find combinations of words, so-called keyword phrases, and use them. Use the plural form of the word. All this is especially important if your website is one of many websites on the same topic. To get smart keywords, you can ask a friend to try to find your website through a search engine without using your name. See what he/she is looking for. Make a list and don't forget to use the key words on the visible side as well.


5. Make sure the spider doesn't turn around and leave
Your keywords and phrases must both be on the page and in the HTML code to support each other. If theyare they not in both places, the keywords counts as irrelevant. If the spider can't understand what the pages are about or suspects foul play, it'll leave you. Many search engines don't index ASP pages. ASP format is commonly used for interactive guest books and other things that can be changed directly on the pages. Those who have information that is stored in databases and that has frames on the sides face the same problems. If you ignore the meta data (meta tags) or place it incorrectly, it can also be stopped by some search engines.


6. Balance the input and outgoing links
Search engines have many criteria for ranking a page for a certain keyword. One of the criteria is how many people have linked to your page. If there are there many people who have put a link to your website, it tells the search engines that your content is attractive and exciting. This way, the search engines turn all the pages on the web to their own editors. Your goal is to have at least 100 links to your page. If you're close to 100, you should be quite happy.

When it comes to outgoing links, links to other pages from your pages, they are also important in determining your page rank. The main links, both in and out, are from or to pages that are closely related to your keywords because there are also categories there. If you have a website about motorcycles it's better that another website about motor sports links to your website than a food store or sports shop.  


7. Build satellite pages for specific keywords
The smartest players in the network no longer use doorways pages, ie. pages that are made solely to draw traffic on certain keywords without directly giving something back to those who come there. A smarter option is called satellite sites, ie. pages with custom domain URLs that relate to a narrower range of what your main website is about and that contain a specific word that many people are looking for.
Let's say that your page is about motorcycles. You could then build a satellite website called “veteranmotorcycles.com” which is only about old motorcycles. On that page you place strategic links to your main domain called “motorcycles.com” and thus you may indirectly get traffic to your main website from each engine. The important thing here is that your satellite pages will stand its own ground and have a good content.


8. Don't try to trick the search engines - they bite back
There are many things you can do with the website sides to try and draw traffic from search engines. The most common dirty trick is to cram the very same keywords into both the meta tags and the text on your pages to convince the search engine that your page is very relevant for that keyword. The search engines are getting smarter all the time and kick out all the pages that cheat - today even a slight suspicion of cheating can get your website kicked out. Imagine that you had a search engine and your mission is to provide relevant results to all who are searching for something. What would you do with those who cheat and thus destroy your entire business concept? Other cheating methods is to fill all the pages with keywords in the same color as the background, so that it's not visible to the visitor, but for the spider. This is now a perfect way to get thrown out. Don't cheat!


9. Realize that you have to do a lot of things yourself
There are websites that claim that they can register your website to hundreds, sometimes thousands, of search engines for free. It sounds fantastic, right? The truth is that there are less than 10 search engines that really matters. These websites just want to collect your email address which they will go and sell on to the big spam registry.
Hiring a registration service can be dangerous for other reasons as well. Your web address is sent out to 3 000”search engines”, many of whom use the same index. What happens is that the same index receives a notification from your website 345 times and classifies you as an index spammer and throws you out.

There are also a whole bunch of companies that claim they can guarantee first place for your website on various search engines. If the word you want traffic from being”asdkajlr934985'19fjd2”then it's possible that they can promise you that, but for all other words, it's impossible to guarantee a high placement in the ranking. For those of us who work with this, we work hard trying to figure out what the search engines think - because they have different opinions every week.
Should you hire a company that will help your website to end higher up in the ranking, look for intelligent people rather than an intelligent program. Much of their time will be spent thinking about your keywords and make analysis of the content on your pages. Entering your domain address in a program and then pressing a button doesn't work. Anyone who claims this is lying.


10. The registration of your website - do it correctly from the start

There are about ten or so interesting search engines you want to submit your website to – you can forget all the others. Submit your website every six weeks until you see that it shows among the hits. Only register your main address and most important subpages. It's important that you learn the differences between the various search engines and try to specialize in understanding the rules of the search engine you think is most important to you. Use the exact number of words, symbols, periods, commas and spaces that the search engine allows.

When it comes to Directory services such as Yahoo, you just register your main address. There are people who look through your website and if you have good content and has indicated a relevant category, you could be accepted. However – it's said that 90% of those who report pages to the U.S. Yahoo doesn't get accepted, so make an effort. Plan wisely before you register your website.

A common misconception is that people tend to think that you only register your website once and that's it, but it doesn't work that way. Some search engines may remove your website from its index, without you understanding why and sometimes they fill up with new stuff and old registrations gets pushed down through the rankings.

As you can see - it's not that hard to get your website indexed highly by the search engines, but it requires time and there are no shortcuts. When you get tired of the job and see all the commercials that tell you of all you can get done for free - remember the old saying: “If it sounds too good to be true, then it is usually too good to be true” and you will enjoy becoming number one a lot more when you understand the mechanisms behind the task.





About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

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