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Tips on how to make your website the best in the industry


It doesn't really matter what your website is about, or who it is addressed to.
It can be a pure e-commerce website, a knowledge support for your staff, an online help to your dealers, a website for press briefings/shareholders, a way to attract new customers to your physical store – whatever reason you have, everything available on the website must be top notch.

The key purpose of any content is:
Is the material I post on the website so good that the visitor would probably want to pay money to access it?

Print this sentence and put it up on your bulletin board so you get something concrete to measure your content against.
   


About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.