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Tips on creating reference business


You think that what you are delivering is the very best, but how do you get your customers to like it too?

One of the best ways to sell something is selling it to someone who doesn't make money from enjoying your product, but who likes it very much anyway.

Customers want proof that what you sell is good. They don't want to be the only ones to buy it. This is why you should collect customer opinions about what you sell.

One of the best examples I have of this is my own book on Guerrilla entrepreneurs where I get letters every week from satisfied readers. I have accumulated all reports on a page on my website, of course.
Here 89 readers tell the world what they think about the book and give other small business owners lots of reason why they should read it too.

You can do the same. Like this:

1. Produce a list of all your customers.
2. Make your own ranking list of situations where you have solved a problem and produce the 10 (or 100) in best cases.
3. Contact customers and talk to them about the project or product you sold and ask if they would be willing to write a statement about in what way your product and delivery has helped them.
4. Thank them for their help by sending them a gift (a lottery ticket or a gift card, for example.)
5. Don't be tempted to fall into the amateur trap and just make up your own stupid statements. No one will fall for such a cheap trick. You must have proper credentials from real companies and real customers.
6. Make it clear to your sponsor that you will use the statement in your marketing, on your website and perhaps in your ads. Satisfied customers usually have no problems with that.

All you have to do, is to add your customer statements on your website, in your advertisements, in your brochures and everywhere where your future customers can see them.





About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.