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Tips on buying a computer for your new business

There are about six billion different computers to choose from, at least that's what it feels like. What do you need? What don't you need? This article will help you to decide what computer to buy before starting your business.

To start with - what are you going to do with your computer? Are you going to check your email, surf the web and manage the books? If yes, you don't need to spend so much money on a computer. Should you, however, want to play video games and use it for great big programs, it quickly becomes more expensive. All of this seems obvious, but sometimes it's hard to choose when you're actually in the computer store, trying to make up your mind about which computer you should get.

This is important for all purchases:
• What guarantees do you get?
• What kind of support do you get?
• Does the company you are buying from seem trustworthy, and will they still be around a year from now?

You can basically choose two types of computers:
• Those without a brand – a computer that you can put together yourself  like many small computer companies do (strictly speaking, so do the brand companies as well, but they have reasonably higher quality standards for what they put in the computer because they have different policies.)
• Those with a famous brand, DELL for example.

Buying computers without a known brand - benefits
• Often cheaper.
• Most often easier to replace broken parts because they are not brand specific.

Buying computers without a known brand - cons
• The guarantees may be less generous.
• The quality may be inferior.
• Customer service can be really bad.
• Self-help on a website, for example, may be missing.

Buying a brand computer - benefits
• Often better support.
• Most often pre-installed software.
• Often better quality.
• Most often, self-help support accessible on a website.

Buying a brand computer - cons
• Expensive.
• You may be paying for software that you may not even need.

The most important things to think about when choosing a computer is different for different people. Some, like me, need to know that there is a real person to call the day the computer breaks down and that help is readily available. Others may already know someone who is good at computers and happy to help if your computer crashes or starts doing something else that it shouldn't do, and don’t have this particular need.

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.