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The Roar on the Web


Today the buzz on the internet is gone. It has been replaced by a roar of activity among entrepreneurs who understand how much they can do with limited resources on the Internet. Have you secured your place among those who are a part of the future or are you sitting in front of a blank screen and just hope for the best?
Let me try to convert you.

Today, there are two things that apply:

1. Action plan for those who already have a website
• Set aside time for planning for the website. This is important because many websites are treated unfairly. People put some stuff on the website and then just leave it to take care of itself. Planning, time for planning and improvements as a visible result shows your visitors that you are sincere when it comes to business and that you take pride in keeping an active and updated website alive and interesting.
• Ask your customers this question: “What would make it easier for you on our website? What could we do to support you better?”Act on the answers you get.
• Have you started a newsletter that shows your customers and customer prospects what you can do for them? If not, do it now with lightning speed. Your newsletter will become your best link to old and new customers.
• Create a buzz. Put together a group of people and talk about what would get the media to take interest in your website. Contact the newspapers and tell them about your new and exciting content.
• Evaluate the website as a whole with your statistical program. Are there pages that visitors visit more often? Can you give them more of that? Can you delete pages that don't receive enough visits? Then do it.
• Make a plan for when to evaluate next time. Take this seriously. The Internet is a Klondike, but only for those who put the shovel in the ground.
• Create routines for the website. When will things be done and by whom? Who is responsible for the developing and updating the website? How much time will the person have to do this?

2. Action plan for those who don't have a website
• Surf the Internet. Visit your competitors and see what they do well and what they're not so good at. What can you learn from them? What can you do better?
• Take out a large stack of papers and illustrate just how you imagine the content that you must have on the website.
• Always think like a visitor when planning. Keep in mind that different visitors have different purposes for visiting.
• Ask your customers: “What would make it easier for you on our website? What could we do to support you better?”Act on the answers you get.
Make some suggestions for improvements and listen to what your customers say. Reward customers who bring great ideas.
• Decide what kind of job you want the website to do for your company. Will it sell directly? Is it to show where to buy what you sell? Will it encourage contact (yes, indeed!)? Is it to provide information about the products to support purchasing decisions? Determine what kind of job the website should do for you, and it'll make it work.

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.