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The art of maintaining a positive attitude as an entrepreneur even when times are tough


Entrepreneurship is great when everything goes well, but life can be lonely and miserable when nothing is really going your way. Experienced business owners know this and the brightest of them have already been preparing for when bad times come. You should do the same.

Here are 8 tips on how to maintain a positive attitude as an entrepreneur (even when times are tough):


1. Firstly – don't panic if you face a temporary decline. It has happened before, right? It's easy to panic as a sole trader without the input from others. The monsters will grow too big if you don't have someone to bounce ideas off of. It's quite natural with ups and downs when it comes to entrepreneurship.

2. Have a business plan and a marketing plan. Don't stop reading now - these plans tell you what you should do to make things happen and they can become your best managers and prods when times are tough. Simply do what you subject yourself with to do. Continue forward.

3. Don't let negative news get to you. It just makes you depressed and you lose focus on what you should do.

4. Don't be a coward. Continue to do the things that you did before and don't change what works - change only the things that aren't working. Do you have a product that seems to have become outdated - replace it.

5. Measure everything you do, so that you know the outcome of your efforts. Do more of what obviously works.

6. Evaluate your business in an easy way. You just need to think like this: “If I just bought this company - what would I change to improve it? Where does the money seem to be?”

7. Put yourself in your customers' minds. Imagine that you are a customer who call yourself. What's the reason for the client hiring you and not someone else?





About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

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Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.