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The art of achieving your goals

There is a key that is more important than all others when it comes to getting you where you want to be – you need to make up your mind about where you are going. Once you have decided what you want to achieve, you will know what will be required in order for you to reach that particular goal. You must learn how to set good goals. It may seem a bit ridiculous to sit alone and plan for the future, but if you do it once a month you will force yourself to think about what you are doing every day and that's the whole idea.

This is how you do it:

First decide what you want - money, more leisure time, a more interesting job, happier customers, customers who care more about quality than costs. What do you want?

1. Write down your goals. When you do that the words will turn into a commitment to yourself to actually achieve something. You will also have a chance to make it clear to yourself what your goals are.

2. Be specific about your goals. Make sure you can measure what you set as a goal.”I'll sell more” is not specific.”I will sell for 100 000 each month” is what you're after. Focus your goals on what you want, not what you lack. The goals should be positive and constructive.

3. Set a date for when the target will be reached.

4. Think of the advantages. Think about what you have to overcome to reach your goals.”I'll have five new large customers before May 31.”The reason that you want five new customers is that you want references to use so you can convince companies that still haven't realized that you're a perfect client to hire you.

5. Think about what barriers exist that you need to overcome to reach your goals. What should you do to overcome them? Evaluate various opportunities and decide one or more ways to get the job done

6. Make a plan of what you should do to reach your goal. Making 10 extra calls a day may do the trick, or get a partner that complements what you sell. Also write down a reward that you'll get if you reach the goal.

7. Set a start date for your plan. Simply take the first and most logical step to getting closer to the goal. Get going and decide not to let anything distract you until you have reached the end of the line.

8. When you have completed the task and reached your goal - reward yourself in a good way and enjoy the success.

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

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"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.