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The absolute best (and only) way to build a successful website!

All successful websites have one thing in common - they are built to get us visitors to do a special thing when we get there. What that special thing is varies, but it's there as a recurring theme, of that you can be certain!

Let's call it OWV - Objective With the Visit.

Simply put: What is it that you want a visitor to do on your website before he/she leaves?

And here is the smart answer:
If you build your entire website around the thoughts of what you want the visitor to do, then he/she will do it very often.
It sounds obvious, but if you look at your website - can you honestly say that everything is built for a single super clear purpose? Not many people can say that.

The idea of ​​thinking about OWV is that while you answer the visitor's question ”What can you do for me?, you also help the visitor to do what you want him/her to do. And it's good for both parties.

The truly successful websites also have two, or in some cases, three OWV in order of priority:

For example:
OWV1 - They want you to buy something or fill out a form for them to contact you.
But ... if you don't want to do that:
OWV 2 - They want you to subscribe to their newsletter.
And ... if you don't want to do that either:
OWV 3 - They want you to bookmark their website to your favorites.

Now it's your turn:
These questions will help you to figure out the OWV you should have for your website:
• What do I want my visitors to do on the website - which is the goal?
• How can my OWV help visitors reach their goals?
• How can I measure the effectiveness of my OWV?
• How can I improve my OWV to get better results?

Once you have answered these questions, it's probably time to update the content on your website, change and improve all kinds of things on the website so that all the content supports your OWV. You may need to add a contact form on every page or make the links to your newsletter visible on the entire website - it all depends on your purpose with your website.

And all of this is, of course, not about trying to trick your visitors to do things, but to help them reach their goals while you are reaching your own.

Start remaking your website and make things happen – NOW!

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.