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Ten important reasons for you and I to pick up the wallet

(The list is not necessarily in order.)

1. We want to make money with what we pay for (get a business to grow, get a better job.)

2. We want to save money with what we pay for (cheaper energy, invest for the future.)

3. We want to save time with what we pay for (work less and enjoy more of hobbies and other things.)

4. We want to look better with what we pay for (lose weight, exercise to get a better looking body.)

5. We want to learn something about what we pay for (language, better at our job.)

6. We want to live longer with what we pay for (get in shape, eat better, get more energy.)

7. We want to be comfortable with what we pay for (remove pain, sit better, sleep more comfortably.)

8. We want to be loved by what we pay for (we don't want to be alone, we want to meet someone.)

9. We want to be popular with what we pay for (more popular at work, school, famous for something.)

10. We want the enjoyment of what we pay for (food, experiences.)

Can you pinpoint what you are selling in some of these categories to make the rest of us get the message loud and clear, you can also sell to us.

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.