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Store sales – how to get paid for your service


It never ceases to amaze me how stores don't take full advantage of customers' willingness to pay more for good service.

Take me, for example. I'm a very good computer user, but I don't understand - and I don't even want to understand - all the technical details. But I'm still forced to listen to and try to understand things that interest me so little that I'm willing to walk three kilometers in the pouring rain rather than talk to someone about operating systems and other boring technical stuff.

Let's say there's a computer shop with staff who told you this: “I'll go through some questions with you to determine which computer would suit you the best”:

* What do you need the computer for?
* How long do you usually have a computer?
* Do you want a desktop or a laptop?
* How many people are going to use the computer?
Etc ...

Wouldn’t that be just wonderful?

And, I would be in heaven if they also said:”Please feel free to bring all your paperwork and stuff and we will fix everything you need to be able to get your business up and running before you go home with your computer.”

They would, of course, charge for this service, no doubt about it – but I would gladly pay for it!

So the question is – what represents the main inconveniencing fuss with your own product that customers could get your help to deal with, and of course pay you for taking care of? If the answer is obvious, then you have found your own highway straight to the bank.





About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

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"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.