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Stop apologizing for your rates - solve the problem like this instead

I see far too often business owners who apologize for their rates and prices. It's terrible to see how unhappy they are to tell you what something costs.

And it's horrible because it feels like they really don' believe in what they sell and the true value of what they offer.

They say weird things like:
- Are you sitting down?
- You'd better take a deep breath now.
- Do you think xx is too expensive?
- I guess you don't want to pay xx, huh?
- It's really crazy what they charge for stuff like this nowadays!
- That's right (sigh) and now you want to know the price ...

The question is: Do you have the same problem?
And that applies just as much even if you don't say these things directly to your customers, but somehow feel it in your heart. There is a simple way to test you. Ask yourself: “Do I have to talk about my price?” If you say no, it's obvious that you think that you are too expensive and that the customers really don't get full value for their money.

This must be changed immediately, because if you can't confidently communicate that your prices are good, customers will haggle to get discounts because they immediately see you as an ally (against your own business). They suspect that the prices are too high because you too obviously feel they are too high and because you probably have a special knowledge of what this stuff “normally” is sold for.

Action plan
Your job is either to practice talking about your price as really good news or to make sure that what you are selling is worth more than the price even for you. Simply create added value. I want you to have a huge desire to start talking to your customers about your amazing values ​​and how ridiculously good your prices compared to what they actually get. That's how you start making real money.

Now, go practice!

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.