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Starting a business - 7 mistakes I wish I'd never made

What if you could rewind time and erase all the mistakes you made in the beginning. That’s something I dream about sometimes and there really are a whole bunch of mistakes you can avoid when starting your own business.

Here are 7 (of perhaps 100) mistakes I was really hoping to avoid:

1. Getting married to one idea and sticking with it even though it doesn't work. You must understand that the whole point of entrepreneurship is to see where your company will make money, develop rich resources and getting rid of those ideas that don't work without being sentimental!

2. Trying to be something other than a contractor. Entrepreneurs belong to a special breed who are a little different from other people. Honor that instead of trying to erase it.

3. To believe in your own bullshit. Entrepreneurs are genetic optimists. But don't believe everything you say to other people.

4. Ignoring money. Customers and the world will not embrace your business as fast as you want them to. You need to keep track of the money during the start-up, so you can keep the company alive.

5. Selling too hard. If you find that you need to hard-sell to try to get a break, it's time to listen to why people are not buying from you. Too many newcomers give up and become bitter instead of finding out what possible changes the potential customers might want.

6. Spending too much time and money on other people in the beginning. Some people who start a businesses don't want to get involved with bookkeeping and hire an accountant from day 1 instead of learning it himself/herself. Learn the basics and save money. You need to master the most important thing in your business finances so you will keep track of the company's progress.

7. Giving up too soon. This is perhaps the biggest mistake of all. In fact, there is hardly a contractor in the world who hasn't frequently had to fight his/her confidence before they succeed.

Now get on with it and get to work - that's when things start to happen for real!

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

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"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.