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Start an internet shop - and do it today

Why doesn't everyone run an online store alongside the ordinary store? And I do mean everyone.

Imagine this situation:
Say you have a job (or a business) and want to earn some extra money. When you come home from work, you check your mail order and note that you have received four new orders that you can pack and send to the customers on the way to work the next day.

The result is that you can easily earn several hundred or thousand bucks extra a month automatically. And if you begin to spend some serious time truly marketing the store, you can soon quit your current job and let the online company find a life of its own. You can do this and it can happen quickly.

It's both inexpensive and easy to set up an online store today.
Even my fifteen year old son has done it. He runs - a website where he sells the note with the highest value (100 billion dollars) in the world. He doesn't get loads of orders, but they continuously arrive and the website gives him an opportunity to both test the business on a smaller scale - and buying the stuff he wants. And again - everything is done automatically.

So what is ideal to sell in your online store?
1. The product has to be sustainable, not fragile.
2. It should be easy (cheap) to send.
3. It should be safe, not dangerous.
4. It will be cheaper for you and expensive for the customer.
5. It should be unique.
6. It must be placed in a niche - the smaller the area with obvious buyers the better.
7. It must be easy to use.
8. It must look as new even if one dissatisfied customer returns the goods.
9. You must like the product and it must be something that you want to be able to buy for yourself.
10. It should be easy for you to know how to reach your customers.

Try to hit as many of these points as possible when selecting your product. And why not think a little bigger and launch two online stores - or why not five, fifteen or a hundred? I'm serious!

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

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"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.