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Sell ​​more - stop making excuses


Do you recognize this: Last year you decided that next year IS the year when your business will grow. You made a list and put down things like ”make more money”, ”find more new customers,” etc. But even though you made your list, life just sort of happened and you are no closer to that goal today than you were last year at this time.

Ouch, that really hurt, didn't it?

In fact, if you just think about everything you didn't do, you'll almost feel sick. Perhaps you even imagine that you didn't have enough time to do the things on your list because of all the last minute stuff that popped up and changed your plans every day that went by.

The good news is that it doesn't have to be so hard to reach your goals. Here's an extremely simple method to plan your success. Get a piece of paper and a pen and let's start.


1. Think about where you want to be in three years
I say three years so that you'll have a reasonable time to create real changes.

2. Why do you want to achieve these goals?
What is it that motivates you? Is it because you really want to or because you ”should” get interested in it? Make sure each goal on your list are motivated by the right reasons, that you want to get there because they are ideal for your knowledge and specific strength.

3. Put up a big chunky goal that you really want to reach
Dream big and think about exactly where you want your business to be in three years.

4. What will be needed to get there?
Now you will write down all the steps that will take you to any destination. If you pull in 700 000 a year and want to earn over 5 million within three years, you need to decide what changes you need to make in order to reach that goal. You may need to:
• Hire more people.
• Stop changing hours into money by helping others while in a group or begin to develop information products to sell in your area.
• Reach out beyond the clients in your neighborhood.
• Get to know people who can help you reach your goals.
• Letting customers you don't like working with go and concentrating on the ones you do like. (It could be those who bring home the most money with less effort for you.)

5. What do you need to learn in order to reach the objectives?
Do you need to advertise more effectively, write better sales letters, become a better craftsman, make a website that sells your services indirectly, manage personnel issues or perhaps study the industry leaders closer?

6. Decide which of your goals are realistic to achieve
What are the easiest goals for you to visualize? If there are many new things you have to learn - how much time can you realistically devote to doing it? If you have money and other resources to learn, what else do you need? Another thing to consider is whether some of your goals are contradictory. For example, if you want to earn more money, is there room for you to raise your hourly rates sufficiently enough to be able to get you there?

7. Let's turn everything into a one-year plan
The reason we started talking in the long term is that it helps you to see what you really want to reach - which also gives you a great idea of ​​what you can achieve if you just exert yourself. But, to reach that big chunky target in three years, it's good to break it down into 1 year goals first.

And there you go ... !





About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.