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Running a business can also be hell

Today it seems that the world can't get enough entrepreneurs. Everyone support new entrepreneurs, it seems. Everything is supposed to be so entrepreneur-friendly and Governments and semi-government institutions cheer on all new entrepreneurs. Of course these Government-people can afford to do that - they have a fixed salary, paid holiday leaves and can leave the office at half past three on Friday afternoons.

Don't get me wrong – there are people within the Government that are doing a good job. There are many competent advisors who can help you in different ways. Jobs & Society is a great example of qualified start-up assistance. Politicians - well, I don' know. They just talk a lot.

We need to talk more about these things:
• You must be a fighter to survive. It's tough to start a business of your own. The money will not just fall into your empty pockets.
• You must be dedicated and not give up even though the times are hard.
• You must be patient to give your business time to work.
• You need to listen to customers and transform your business according to what they want.
• You must love to provide service.
• You must love to sell.

But, and this is also important:
• If you are a fighter you will survive.
• If you are happy with spending most of your time on the company, you will do brilliantly.
• If you are persistent, your business will soon become profitable.
• If you are prepared to re-evaluate your ideas, the market will notice it.
• If you are humble and happy to help others, your customers will tell their friends.

That's it. It takes more than having flags with ”cheer on all contractors” printed on the order forms for your business to succeed. Never forget that!

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.