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Do you find it´s difficult to talk about money with customers?

I meet many business owners who love their jobs right up to the point when they
will start talking to customers about what it costs.
Do you recognize yourself?

Today you'll get tips that can solve this problem.

8 Tips to make you more comfortable talking about money:

1. Make yourself comfortable with your prices
Examine industry prices so that your own prices are what your customers expect
them to be. If you have more experience than your competition, raise your prices
so that they reflect your knowledge and experience. Don't be shy if you are the
best in your field.

2. Build a solid foundation
Before you discuss prices with a customer, first make sure that the customer
really needs what you sell. You will feel much more comfortable to talk about prices
if you know that the customer really needs what you offer. Ask lots of
questions to see if their problem and your solution really match. It will make
you more confident.

3. Be open
Show your prices on the website and/or in your brochure. This way your
customers already know what you will charge before you start talking business.

4. Be honest
Tell the customer what options are available, what possible quantity discounts
you offer and how they are expected to pay. Practice saying this out loud many
times, so that the phrase feels comfortable when you talk to your customer.

5. Show confidence when you discuss your prices
Anyone who appears nervous and uncertain and behaves unsafe in other ways seems
to apologize for his/her price-fixing. Be confident!

6. Don't automatically offer discounts
If you always give discounts the customers know that your prices are always
negotiable, and eventually they begin to wonder if what you offer is really
worth the money.

7. Behave ”as if”
How would the most famous person in your industry behave when he/she talks
about their prices? Act like that person to get confidence.

8. Educate yourself
If you are uncomfortable in selling situations, read books about sales or take
a course in selling, so that you will learn to feel comfortable in the role of the

Good luck now - and don't be shy.

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.