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10 tips to make your website more useful to your visitors


What's your website really like? Are you interested in making it useful for
your visitors, or have you created it with yourself in mind?

Here are 10 points that will make your website more useful for your visitors.
Read and ponder if there is something you can use, because you know that your
potential customers come to your website for their own sake, not for yours.
Never forget that.


1. Teach us something
You know lots of things that we don't. Turn your website into a knowledge
resource for everyone who wants to know more about your subject (This is why we
are there).
Tell us the most exciting thing about your world. Use that story you tell at
dinner parties, the story that the ”people” don't seem to know or may never understand.
The more you tell us in different portions, the more we are inclined to call
yourself an expert in your field.


2. Make your world easier for us
You know your world and you have thought about how it can be made easier. If I
hire a web designer, I'm not interested in hearing harangues with the lingo or
how hard it is for him to organize what I want to be done. I want to know if it
is possible.
Always make your hardest things easier for us to deal with. Show us the
connections without boring us.
Give us checklists for what we should keep in mind.
Make Q&A where you answer the most common questions customers ask you.


3.Treat your webpage professionally
Make your customers impressed by your response and your response times as far
as you can. Use your autoresponder services when you can't answer because you
are out of town or if you're busy elsewhere. Make sure that you can act fast
and that your customers can continue doing whatever they are doing without
having to wonder whether you will respond or not.


4. Show people that you are their friend
Give something away for free as a thank you for using their time. I have, as
you already know, free marketing tips on my company's website and although not
all visitors purchase books from us, I want them to have something as a thank
you for visiting us.
The goal, of course, is that when they need advice on marketing, it will be me
and my book on Guerrilla entrepreneurs that they should feel most confidence in
buying. What should you do to get your clients' confidence in the long term?
How will you show them that your business is here to stay? How will you show
that you will be there when they need you?


5. Make the webpage available to us
Make it easy for us to find your webpage. Make it easy for us to order what we
want in every possible way there is. Many people are afraid to order online.
Give people a phone number for those who want to call and an address for those
who want to write.


6. Help us to make a wise buying decision
Tell people everything you can about your product or service. Look at who
purchased and used your product and what they thought. See what independent
people, such as journalists, think about your product.
Keep in mind that not everyone is interested in buying your product (it's
impossible).
Therefore, don't try to sell your content all around the world. Focus on the
group of people that you think are your most likely customers and provide them
with all the information you think they need.
Make us confident with our purchase by offering us generous warranties.
You know that generous warranties show us that you are willing to stand up for
your product.


7. Have a privacy policy
Show people what your intentions are with the collecting of mail addresses.
Everyone who subscribes to our newsletter or that are customers to us should
know that their addresses never leave our office. What about your business? Does
anyone who signs up for your newsletter or as a customer of yours know what you
do with their addresses? If not - tell them so that they know it and are
prepared for the consequences.


8. Show a clear position
Look at your competitors' websites and find out what is missing there. Offer a
different mix of content on your own webpage. You know by now that most people are
coming to your website because they have a need for something. They're looking
for something they don't have. Don't say:”We have a new website, please come in
and look how pretty it is”= SNORE, SNORE! Instead you must tell people what they
get if they go to your website. That's when you can both examine yourself on
what you actually get, and at the same time show people why someone should visit
you online.


9. Make sure you have an active webpage
Far too many companies put up a website with great enthusiasm (If everyone has
one, then we also must get one) but after a while it's thrown out into the cold
and languish in some “cyberspace-Neverland”.
Show people that your website is active and not a”made up corpse.”It's only
when people realize that your website is really alive and kicking that things
start to happen. Never forget that your website is not a brochure, it's a
vibrant place where you can make things happen that will help your customers.
Always think of the customer benefits when you add new content to your webpage.
That's when you win respect from visitors - and that's when you can have the
privilege to begin to count on many of them as your new customers.


10. Create interactivity
Offer a chance to your visitors to participate in different ways. Ask about their
opinions and then get them. Ask them about tips to get tips. Ask them to link
to your website and we might just do that. My own customers can market
themselves for free on my company's website.


 

About the Author
Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. Every week some 230,000 prescribers gets his newsletter about marketing. He also runs Redaktionen, Sweden's hottest publishing company for entrepreneurs (www.redaktionen.se). In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm. As a small business owner for two decades Stefan has encountered all the problems small businesses are up against and is well known in Sweden for showing small business the shortcuts to business solutions. Stefan is also a business journalist and spent time as head writer at several major Swedish television soap operas earlier in his career.

Read about his latest book “The 5 minute markete



About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.