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Remedy for poor sales in the web shop

How beneficial is your website really when it comes to sales?

Is the website really attracting new customers? Does it make things happen? I hear far too many entrepreneurs saying that life is tough on the internet. They don't sell enough or never get a sufficient number of visits.
Yeah, that's tough!
But it really doesn't have to be.
First of all - what do I mean by selling online? I mean everything that leads to you getting paid in the end. It can be sales conducted directly from the website, but it can also be about some people contacting you because they have seen your website and that it leads to some kind of a future business relationship.

Here is a quick fix that cures bad sales online:

1. You need to be good at writing online. You must get hold of the reader's attention directly and create an interest in what you have to say. You do it by talking about the benefits using the titles and texts. Your visitor is wondering why he or she should continue reading or click on anything. That's why you have to give him/her an answer as fast as you can. We're talking about tangible benefits here, not about the useless business babble about synergies and competitive advantages. Tell people exactly HOW the things that you sell will make life better for your visitors. Remember that it's your best friend who visits you. Help him/her to become a wiser and happier friend.

2. Use the other customers' opinions about what you have to sell. It sounds obvious, but very few people make use of references. No one will find it strange that you feel that what you sell is good. That's why you have to work hard to make someone who doesn't make money on your services/products appreciate what you have to offer. It's all about credibility too. If others like what you do or what you sell, it's easier for the rest of us to dare to try it ourselves.

3. Try to pinpoint a problem that you can offer a solution to. You can do this by simply asking a question: “Are you having trouble recruiting the right people? This is how you do it: (And here comes your amazing solution that you will sell presented in point form or in a simple way).
And if you think that you are giving away your solutions for free, you're wrong. In my opinion, it's just bout being a generous company that offer their knowledge. It's the kind of company that we all want to do business with, rather than those that keep all their knowledge to themselves.

4. Address the doubts your visitors may have directly. You know what the bad clients usually tell you. They might say:
- “But I already have four of these. Why should I buy a fifth?”
Use the explanation in your text. Tell people that you know what doubts your visitors have and why your solution is different. Your job is to highlight your advantages on your website, but to do it in a nice and honest way. I'm quite sure greedy peddlers are out - and that helpers are in. It must, because that's the world I want to live in!

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

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"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.