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Quick Action Plan for those who don´t yet have a website

The buzz is long gone, but the internet roars of activity among entrepreneurs who understand how much you can actually do online with limited resources. Are you one of them or do you sit in front of a black screen? If you're not yet online, you have to get going. There are things to be done quickly now ...

Here's an action plan for those who don't have a website:

1. Surf the internet. Visit your competitors and see what they do well and less well. What can you learn from them? What can you do better than them?

2. Take out a large stack of papers and start illustrating what your website should look like, what content you must fill your pages with.

3. Always think like a visitor when planning. Keep in mind that different visitors will have different purposes for their visit.

4. Decide what kind of job you want the pages to do for your company. Will it sell directly? Is it to show where to buy what you sell? Will it encourage contact? (yes, it will!) Is it to provide information about the products to support purchasing decisions? Determine what kind of job the pages should do and they'll make it work.

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.