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Persistent myths about starting your own business

I don't know if you agree with me, but I almost get a rash from all the myths about starting and running a business that never seem to disappear.

Today I have gathered up the seven most annoying myths. What do you think about these? Do you agree with them?

Here we go:

1. Self-employed workers must work around the clock
Many self-employed people work longer than employees, it's true, but most of us choose to because we love our jobs. You can't compare longer working hours for an entrepreneur with the time an employee spend at his/her work place. Self-employed people have fun at work. Working is not a punishment for a self employed person.

2. It's more risky to start your own business than to take employment
”The national cake is small, but safe”, my grandmother said. But that was then. Now there are no “safe cookies” for an employee anywhere. It's much safer to take control yourself than to be a victim of arbitrary reorganizations and other things that take place over your head. The self-employed own their income, the employees only borrow theirs.

3. The self-employed put all their eggs in one basket
Ask yourself:
“How many people would have to turn against you to turn off your income stream?” For employees it's mainly one person, the boss. An entrepreneur can more easily diversify and earn income from multiple sources.

4. It's financially more stressful to be self-employed than to be employed
It’s stressful when people are not able to make ends meet. It's the same for everyone. As a business owner, there is always the chance of a big boost - and most business owners will also experience the moment when they financially surpass all employees. It's mostly just about spending their time on the right things. Employees know exactly what they earn each month and they have both more limited opportunities to become rich and, moreover, they rarely get something big to celebrate at work.

5. The customer is always right
As a self-employed, you can kick out the customers that give you headaches. Some customers are simply not worth having. I'm talking about rude, nasty and generally retarded people. As an employee, you have to put up with them because your boss says so. My experience is that the vast majority, 99% of all people, are good, nice and fair, but there are rotten eggs that you as a business owner can drop off (to your competitors).

6. It's lonely to be an entrepreneur
Many employees believe that they have a rich social life when all they're really doing is spending time with their co-workers. It may be good, but it doesn't have to be. There is always some annoying type that is disturbing and spoils the working day - who you still have to work with. As a business owner, you can choose your partners - often other entrepreneurs with the same drive and spark of life that you have (and rarely see in employees).

7. It's too hard to be an entrepreneur
It's an uphill climb at the beginning for everyone. There are new things to learn, like accounting, taxes, payroll, insurance, marketing and routines for everything - but it doesn’t take long to learn it. Just get some good books on the topics you need to learn more about. Never let the initial learning curve make you lose heart and desire. You will soon be on the other side and wonder what it was you were so worried about.

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

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"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.