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Oral presentations that work


Today you'll learn how to quickly get to the point so that other people listen.

Now you should cry: Yes, what a good idea!

You may have a super idea, a super product or anything else that is super and that you want the rest of us to like as well. Then you must be able to convey it quickly and in an attractive way so that the listener will act immediately. It's that simple!

But this is also a HUGE problem for many people (and be prepared for some really harsh generalizations here, based on my own experience).

Men seem to think that the more technical babble, the more words with 6 or more letters and Power point images to hide behind what they can offer, the more interesting the pitch is. Women seem to think that they need to do what men do to become regarded as serious professionals.

Angry emails about my preconceptions can be sent to stefan.ekberg@redaktionen.se


10 commandments for a successful presentation

1. You should solve a problem that you know the recipient has (you having found out the problem is like pouring salt in the wounds, but your solution will ease the pain immediately.)

2. You'll say things that the recipient wants to hear (not to be confused with any lies. Focus on what really concerns them in what you have to say). Talk about the recipient, not about you. Always? Always!

3. You should keep it simple (in what way is what you want to talk about so good?)

4. You should grab attention with something surprising (saving a few surprises for later, though.)

5. You'll say the right things to the right people (talk about technology with technicians, about money with economists.)

6. You should show passion, show that you really believe in what you say (but you do that already, don't you?)

7. You should make your argument easier to pass on to the listener (or to a manager, for example.)

8. You should keep your pitch short and be prepared to make it even shorter or throw in something exciting if your listeners are getting restless.

9. You should be willing and prepared to frequently ask questions.

10. You should finish the presentation with an easy road to the next step for the listener (where do we sign?)


Never forget that life is unfair. YOU can be the best in your industry, but a better seller can still reach a lot more clients with a worse idea. That's not fun to hear, but that's reality for you.

Now it's time for you to get going. Start practicing. Send this text to your colleagues, so they can practice too.
 


About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.