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Obtain a business concept that works


I nag like crazy every day about it and I'll continue to do so – if you want to start a company you have to do it for the customers' sake, not for your own sake.

It's so incredibly important that there are enough people who want to pay for what you sell. Never forget that. Never, never ever. Be hard on yourself and don't get carried away because of pure enthusiasm or wishful thinking.

But that's not the whole story (thankfully). The truth is that the best company for you to start is one that not only satisfies the customers, but that also lies close to your own heart as well. What's the point of a starting a business if it doesn't? If you don't find it enjoyable, you won't have the energy to give the business your best - and that's just what you need to do to make it work.

That's also why you need to look for an idea that suits your personality. Here it's necessary to think about your lifestyle, your interests – and, of course, your experiences.

Here are some questions for you that will help you obtain a business concept:

Who are you?
Do you like working with people or do you prefer to be working for yourself?
For example, if you are shy, it's perhaps better to have a basic concept that isn't about hard selling to customers or about having a lot of direct customer contact. And vice versa - if you are a person that gets your energy primarily from interaction with other people, it's not a good idea to start a business where you will be alone a lot because it will kill all your desires.

What do you know?
It's smart to start a business in an area that you already know much about.
You get a head start and you don't have to exert yourself. You will also avoid the risk of falling into common traps. The best way is to work in the area that interests you the most first and then take the plunge and start a business of your own. Perhaps that's what you need to do – to take a job at a company and work there for a few years. Learn the trade. It all depends on what kind of knowledge and experience you already have.

What do you want?
Here is the question you must ask yourself and really think about.
It requires a lot of dedication to get a company to leave the runway and finally take off, but if you only have the will and the desire to roll up your sleeves, that's actually 90% of the ingredients of a successful business. Yes, it's true.


Seven smart ways to develop a workable business model for you:

1. Look for opportunities where you work today. You know what the shortcomings are and what can be improved.

2. Start observing your surroundings. Carry a notebook or a pocket tape recorder and take notes on all the products and services that you can't find today. Note when you don't get good service or when a product doesn't match the standards. Could you do it better?

3. You can re-launch something that has been lost. Is there something that has been around and that you and others would like to get back in the old or modified form?

4. Breathe new life into an everyday situation. Imagine the perfect service in an area that doesn't have it today. Business ideas don't have to be a product or a service. It could also be a new way that established products or services are treated.

5. Study trends. It's easy to find new business ideas if you just pay attention a bit. TV, radio, newspapers – and internet, Twitter, blogs and other social media, of course - often talk about the ever changing behaviors of people in terms of both core values ​​and new habits. What can you create that fills the new needs?

6. Look back on your childhood. Your old hobbies and interests can give you business ideas because you already know a lot about them.

7. What do you hear that people are lacking? We love to complain and the complaints you hear may be the seeds you need for your business idea.




About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.