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Number one on Google – that´s not enough



Everyone has discovered that it seems important to be number one on Google. But most importantly, most people unfortunately still don't understand that a number one spot on Google isn't automatically the key to the kingdom and all the money. Because if you don't care about those who visit your website – then what's the point of being number one?

Seriously!

If you have a website that doesn't speak to the visitor directly, what can you expect? It's not very hard to get lots of visitors, but if they don't like you and your offer then nothing happens anyway. It's people, not big open wallets, that surf the net.


And I'm sorry if I get a bit too obvious now, but ...

Which website will give you the best feeling and vote of confidence about its author (confidence is so important to your customers online):

1. One that has e-mail addresses that are linked directly to employees or one that has a collective address called info@company.com?

2. One that has a phone number and address printed on each page or one that have neither?

3. One that has pictures of the staff, perhaps even of the office or one that has flashy standard archive images of business situations?

4. One that feels dynamic and updated in content or one where the same content has been used for years?

5. One that has bothered to write real texts and articles with content that helps you make smart decisions or one with just a sample brochure?

6. One that offers knowledge or one that desperately requires you to contact them for more information?

What I want to say is that you should continue to do what you've been doing off of the internet. Take care of your customers. Be friendly. Give away your knowledge. Be a friend, be your customer's best resource. Be a true pro.

Can you hear the sound from checkout?
 


About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.