Share this page on:
FacebookTwitterLinkedInGoogle BookmarksMyspaceTumblrRedditGoogle ReaderDiggDeliciousBlinkListStumbleUpon

Marketing - It All Starts with a Seed


The main secret of success as an entrepreneur is to keep going. Always look for the next opportunity for the company. Always show up when customers need you. Surprise the customers from time to time. Work hard to prevent your customers from leaving you for another company. It all comes down to commitment – commitment is the key to success. It never ends. Every day is truly a new opportunity to do something that customers appreciate. What you spend time on today, you'll get paid for tomorrow. There is no quick solution to making money or getting a business to grow. I think it's great. That means you have more chances than many larger companies to win a place in your customers' hearts because of your dedication, passion and lust - which is actually free.

It all starts with a seed. Sometimes you have to beware of what seeds you sow in the world. Read on and I'll tell you all about how I thought I was an educational role model for my children.


My daughter did what I did instead of what I said
I swear too much sometimes and it's not so good with kids around because ... well, you know!

But then I came up with a clever idea that I presented to the children one morning when I hit my big toe in the bedpost and they gleefully said in unison ”it's not nice to swear.”
I bit my tongue for a while and then that super-smart, revolutionary idea popped up in my head. I simply said that the day they can explain what GDP means, they could swear all they wanted.

A few days later, my eleven year old daughter came up to me with a sagely smile and said:
-”Now I know:”Gross domestic product is the value of all goods and services a country procera ... prodicer ... pro ... Shit! I knew it this morning!”

And there you have it ...

Now let's talk about what kind of seeds you sow in your world. Here are some questions that are beneficial for you to answer:

Who received your business card last week?
You do have a business card that can be used in more than one way, don't you? You have good tips printed on it or anything else that makes people want to keep it? If you have, you can stick it under a windshield wiper or give it to people you meet who probably need what you offer ... If you give out five cards a day you get 1 500 new contacts a year. Tell your staff to do the same. Now you have got a ... what's it called ... a drill machine with a turbo engine!

What partners do you want in six months from now?
There are many other players out there who have the same customers as you. How can you help each other? Do they know what your solution is? An e-mail message to them will help you to find out what they think.

What is your main problem right now?
Put it on a note on the fridge, on the wall, the toilet or in the entrance so you'll always have it in front of you. Encourage others to take note of the problem and come up with ideas. Your suppliers, your customers and your partners may have the solution.
What things do you give you away to attract customers in the long run?
Do you have a newsletter, electronic or physical? Do you send it to the customers you want to have in six months from now? I hope you don't send it by e-mail because it feels cheap and intrusive. If it's is a good news letter that will help them in some way, it'll be easier for them to remember you when you call in April.

Did you remove deadly words?
What do you do to sort out the words ”I”, ”we” and ”our” in your marketing material and in what way do you replace them with ”you” ,”your” and ” yours”? Never forget that customers are not interested in how good you think you are. They just want to know what you can do for them.

Show them now!





About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.