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Marketing in a Nutshell


It's said that marketing is about several things - to be seen, to sell more, to take positions and to achieve something special right now, but marketing is really about only one thing - to get your business to grow.
Rather than fuss too much with budgets, plans and written master document (and anything else that feels cool to do), it's only these questions you need to ask or think about to get your business to grow):

1. Existing customers
Ask yourself - if you had just bought your company, what would you do to sell more to the customers you already have?

2. Company
If you just purchased your company - what attractive parts would you emphasize on and what distractions or no longer profitable things would you remove?

3. Money
If you could invest money in just one part of your business to get the most back in the next five years - which part would it be?

4. Position
To become (or remain) a market leader in at least 10 years – what should you spend time and the money on right now?

5. Reputation
Ask yourself: What can I do to make the company's reputation twice as strong and well within six months?

6. The current situation
What works very well right now and how can I make sure that it continues to work well (and of course vice versa – what isn't working and how can I turn this around)?

7. Key People
Ask yourself which five people around you that are most important (staff, partners) and what you can do to help them to stay with you for a long time to come.

8 USP
Ask yourself what you have that is very, very special and that you can develop more, just because it's so fun.





About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.