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It’s easy to find your customers

Any company that wants to go forward need to find new customers and this is probably just the thing you dislike the most because it's a little dicey (at best).

But does it really need to be so damn hard to find customers?

Seriously ... what you do when you explore (as it's called) is you're looking for partners who can benefit from what you offer – in other words, you want to create a partnership and not just try to get other people's money. The goal of the exploration is therefore to find collaborations that serves you both. Read that line again – that serves you both.

Here are some tips on how to think when you need to find customers:

1. The first thing to find out is what problems your future customers are facing (or already have), and what the problem is exactly – in other words, a target group analysis.

2. Try to find out what they have already tried and what problems may exist that you can solve in a better way. It can be anything from your solution being closer geographically to the need for a faster delivery or other things that can differentiate your offer from previous solutions.

3. Find out who or what determines (and order) what you offer.

4. Contact them and ask questions about their current solution. Ask what more they might be wishing for.

5. Think about what your potential customer has told you and see where you can come in to solve their problems.

6. Present the solution.

This is schematically and quickly described, but it's meant to. Often we make the hunt for new customers too complicated. Instead of aiming properly before we spend our ammunition (marketing money), we just fire away and hope for the best. Don't do that - learn to aim better and you'll hit the right target much more often.

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

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Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.