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Is your website gathering dust? Time to refresh it

Have you also noticed that your website is starting to look a little dusty? Welcome to the club. I have devoted a large part of the recent past year to updating all of my company's websites.

9 tips for those who want to refresh your website:

1. First think about goals you aim for with your website. Have they changed? With new knowledge of what has worked and hasn't worked in the past, you can enhance the successful things and throw out everything that haven't worked.

2. Evaluate your visitors and what they've done on the website. Who are your most frequent visitors and what have they done? What more can you do for them? How can you attract other attractive groups of visitors?

3. Ask your customers what they would like you to help them with on the website (now it’s your turn to do it!)

4. Check out your competitors' websites. What do they do well and what you can learn from them?

5. Surf the web and see which websites you get stuck on. It's usually enough to look in your Favorites folder to get an idea. What have they done to make their websites so good that they have ended up among your favorites and what can you do to achieve the same status with your customers?

6. Make a clear plan for content. What news will the website contain? Who will be responsible for ensuring that the material is produced and when exactly will it be ready?

7. Make a maintenance plan for the website. What parts should be updated continuously, when should it be done and who should do it?

8. Set a deadline for when your new website will be ready. It's important because web projects have the ability to drag on forever if you don't set a deadline.

9. Who should be responsible for the website's future development and when are the updates due?

Finally – never redo things just because you think you must redo it. In my case I wanted to create a more modern design, but above all to install a new system so that I can do things on the website without having to wait for professional help.

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

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"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.