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Interim disease - beware of it

When your new business has been up and running for awhile and your rosy dreams have been redesigned a bit, the interim illness is ready to strike.

Here are the symptoms:

1. You are married to an idea that doesn't work and refuse to let it go
Solution - You've got a business now, change direction if you fail to attract any customers. You have learned a lot in the six months that have passed and know deep down what you need to do to make it work. You have to let go of ideas that don't work.

2. You think too much about your own bullshit
Yeah, that hurts, doesn't it? But that's the way it is for us working with ideas. We want so desperately to make them work. Try pairing your optimism with a pinch of realism and your business will be more successful and you will become depressed less often.

3. You pretend that money is not an issue
It doesn't matter what you sell - customers never react as quickly as you want. You have to have money to survive until your customers start buying.

4. You want to shine without working
Are you tired of your business? Everything went well at first, but now you are more interested in avoiding having to do the tedious things that you did in the beginning. You begin to delegate important things to outsiders and slowly lose control. No one, and I really mean NO ONE, is as interested in your company as you should be. Belt up or shut up your shop.

5. You start to confuse probability with truth
One of the most common diseases that sellers have is that they take orders for granted before any deals are signed. Already at the quotations stage, they see money plummet in and stop doing the things that take the company forward while waiting for the big break. Don't do that. Please note - My heart really goes out to all the sellers in the world. My heart beats warmly and tenderly for them because I know what it's like to hope for things – but it's always better to know!

6. You sell too hard
If you notice that sales don't go very well and start selling harder, you've made a mistake that can be difficult to repair. If you don't sell as much as you want, you need to ask the customers you have contacted why they didn't buy from you before so you can do something about the problem long term.

7. You give up
Some of the people who really would have succeeded if they kept going often give up too soon. You must know that entrepreneurship is about taking a risk to fail. You will often fail. The difference between those who manage to go the whole nine yards and those who give up, is that those who manage to reach their goals are constantly evaluating what happened and making changes along the way with the new knowledge they aquired.

Learn how to cope with feelings of failure. They aren't so dangerous and above all, it's commonplace to anyone who succeeds. It's natural to feel down sometimes. It's all part of the game.

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

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"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.