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How you build an amazing list of email addresses

Congratulations for reading this article. Today E-mail lists are so important for any internet company and that's why you just have to spend a lot of time creating a mailing list of addresses of people you want to impress with your knowledge.

Sending out smart newsletters to people on a mailing list is great for several reasons:

1. Customers receive helpful information about your world.

2. Potential customers get the chance to learn who you are and what your business is all about before they decide to enter into a business relationship with you.

3. You keep your own knowledge about your subject fresh because you have to make use of it in every letter.

Good, huh?

But, mind you, it seems to be incredibly difficult and it takes a long time to collect addresses and creating a relevant list that rewards you for all your efforts. Yes, it takes a little time, but your business is here to stay and your efforts now will repay itself many times in the long term, I promise!

This is what you should consider in order to get new subscribers:

1. Start by writing some newsletters that you can show your visitors  on the website. Show them what they get when they give you their email address. It's important to show your subscribers what they can get to make sure that they don't just end up on a mailing list that you will use to peddle things.

2. Motivate visitors to sign up by giving something away for free (for example, some kind of valuable information that they will receive by mail as soon as they start subscribing).

3. Tell people what they can expect if they start to subscribe – don't just tell them; ”Subscribe to our newsletter.” You must explain why anyone should give you their email address.

4. Set up a contest where you are giving away something from your catalog for free, so that you can collect e-mail addresses from those who enter.

5. Make sure that the boxes where people can tick and start to subscribe are clearly visible on the key pages of the website.

6. Don't ask for too much information from your subscribers. You only need their email addresses. As soon as you start to ask for their names, postal addresses and other contact details, you will lose many potential subscribers. If you manage your newsletter correctly you can get all that data in the end anyway since your subscribers can become your customers as well.

7. Tell people what you will do with the subscribers' addresses – set up a privacy policy - so that visitors will feel confident that they are getting exactly what you promised and nothing else and that you don't just collect addresses to sell or trade them with others.

8. Add a line that encourages readers to forward the newsletter to their friends.

9. Add some extra encouragement to subscribe to your newsletter in your signature file so you promote the newsletter automatically with every email you send.

10. And the obvious – don't be tempted to buy a few thousand email addresses to start spamming. It doesn't matter if it's legal to send e-mails to business directories - no one likes it. Instead, create a mailing list that has its own power to grow with the help of a good content and a strong integrity.

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.