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How well do you know yourself?

Before you start your own company, it's important to have a healthy self-awareness. Not everyone are made to run a business of his/her own and it's better to know what is required before you start than finding out the hard way after six rough months.

Before you invest time, energy and money in starting your own business, it's important to analyze yourself in an honest manner. You have to answer questions like:
• Am I prepared to work hard and sacrifice other things for its sake?
• Do I have the necessary self-discipline to continue even when things are not going well?
• Do I have my own engine - am I someone who can fight and push myself?
• Do I have enough experience in my area in order to succeed?
• What do I want out of life?
• Are my goals realistic?
• Am I a person who has a need to do more than others?
• Do I like to compete with others to win?
• Can I make all the decisions myself?
• Do I want to take risks?
• Do I have liability?
• Am I good with getting back up after a nasty blow?
• Am I optimistic as a person?
• Will I often get along well with others?
• Is it easy for me to always put customers and others first?
• Do I have the patience to work hard until I get results?
• Is it easy for me to familiarize myself with new things?
• Am I a bit of a workaholic that can ignore a slight cold or headache when I have work to do?
• Do I really want to work 60-80 hours a week?

If your answer is a resounding YES to all of this, you have understood all the benefits of a private business:

1. Freedom - no one has control over you.
2. Joy - every hour at work is your own time that you can use to find what you want.
3. Self-actualization - you can do what you really want and develop it every day.
4. Surprises - be prepared for many fun surprises along the way.
5. Customers - lovely people who like what you do so much that they pay you money for it.
6. Partners – a strong network that will be good to have both at work and in your private life.
7. Attribution - you make all the decisions and can enjoy all the positive results.
8. Commitment - it's all up to you, a great feeling.
9. The tasks – you have to do it all, you need to be everything from a buyer and seller to the CEO who determines the future of the company.
10. Money – you will usually get more than you will get as an employee – at least after a while.
11. Status - many will be impressed that you have taken the plunge and implemented something you've always dreamed of doing.

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.