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How to work more focused and find more time


Most people running their own business will recognize themselves in the image of small business owners who do everything and always feel guilty for things that they haven't done. Since we are caretakers, vendors, CEO, marketer and cleaners in the company, it's not hard to feel inadequate.

However, it's possible to easily fix this problem and here are the tips that will make you more focused on your goals already next week:

1. If you are like me, you also work a little here and a little there, even on weekends and evenings (yes, sometimes we work a lot more, but after all, that's what it's like to be a solo entrepreneur). Therefore, set aside time make plans, perhaps one evening or why not on Sunday while you dabble a bit with your website, improve a letter or respond to emails? 20 minutes and an open Word document is enough.

Write down these questions in the document:
• What is the most important thing that must be completely finished by next week?
• What are the results I want to see on Friday?
• What things do I need to follow up in the coming week?
• What do I need to do next week that just wastes my time?
• How many new customers can I get next week – and how do I find them?

2. Prioritize your list for what to do first and finish before moving on to the next point. The smart way is to estimate how long each task will demand of you and make a note of it next to each task on the list. Some things feel much bigger than they are and when you see that it's not so hard, you will deal with them with a lighter heart.

3. If you can - write down exactly on what day you should do each task. For example, if you decide to finish the project you are working on right now on Monday morning, you don't need to keep the “Call ten companies that don't know who I am to make appointments”-issue in your head because you have set aside that task for Tuesday. Getting things down on paper means that we avoid storing unnecessary information in our brains and it allows us to focus better on what we need to do right now.

4. Schedule rewards. On Friday, you should receive XX because you have cleared everything from the schedule.

This is how easy it is to do things in a focused way. What are you going to do next week? Will you continue as usual or take a step to a more focused and less fragmented business life?





About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.