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How to show customers that you care


To start with: Caring for customers is about completely different things than just lounging around comfy sofas in worn-out sweatpants and looking cozy together.

Here are seven points to start with:
• Think about what customers have to go through to order what you are selling. Are you easy to reach? Can it be ordered in different ways (on the web, via fax, phone or by mail)?
• Think about how easy it is for customers to find out facts about your company's products. Make it as easy as possible for customers to make intelligent buying decisions by providing them with rich information about what you sell.
• Think about how easy it is for them to find your business, both in terms of website, phone number and physical address.
• Think about what it's like for the customer to try to test out your offer in his/her own mind. How does it feel? Can I trust it? What happens if the customer makes a mistake when he/she buys from you? Does it feel good to do business with you?
• Think about how easy it is to pay for the offer. Is it possible to pay by cash, card, in batches, etc.?
• Think about how easy it is to get the product delivered in different ways. Are there alternatives for getting faster deliveries, for example?
• Think about how easy it is to describe the benefits of the purchase as told by other customers (wife, husband, friends, colleagues). Do you provide the customer with the arguments he/she needs to justify the purchase for others?




About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

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"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.