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How to make your website great for both visitors and for yourself

Today you will learn a foolproof system at making your website great for both visitors and for yourself. Yes, it's true. You'll learn an approach that makes it easier to make the pages interesting for those who get there, while it also gives better results for you.

Ok, listen here: You may already know how important it is to make your business stand out, but here's how you must think to create a website that I and others want to return to. There are some things to consider:

Here's your checklist. Look at your website and ask yourself this:

Have you thought”clients”instead of real people?
”Clients” is a huge undefined gray mass, while “people ”are your friends, your children, your wife or your husband. If they were to visit your website - would they find it secure and interesting? This question is important because it's so easy to fixate on doing the same as others do and run a website and a business  “for fun”. Yes, you have a business, but your customers are human being and are also accustomed to dreary things in their jobs - enliven them, show some courage. Quite simply – show them who you are and what you can do to make their lives better!

Have you thought hard facts rather than great experiences?
We (you and I) buy our experience of a service faster than we buy hard facts about it. We want to feel positivity and hope. Does your website offer an experience of a purchase or is it just a fact-packed source of boredom? Visitors stay longer at a website that provides inspiration and experiences. Longer stays = more purchases/contacts.

Have you thought logically rather than with your feelings?
We like to believe that we are people who always make decisions based on logic.  But if we were, we wouldn't have bought that huge flat-screen TV or even those cool 200 dollar jeans (or shoes, or ... well, you know what I mean!) The fact is that most of us make decisions based more on what we want and then justify this decision with something that seems to be logical to ourselves (or our wives/husbands).
- “We really needed that huge flat screen TV because .... (insert any optional invented logical reason).

This is precisely why this should start to interest you more about the emotional reasons for purchases on your website. What is the feeling your customer gets when he/she buys something from your online shop? Can you create a feeling for your customers? Again – be personal. Be a human being!

Have you thought suits and ties instead of a warm reception?
It's easy to fall into the trap and start making the website more elaborate than it needs to be. It's easy to fall into the trap of becoming too nifty with words and pictures. We are vain and we think it's fun to show off the new website with all the features and solutions for our friends (and for the world). It feels a bit impressive to play with titles and difficult words. Quite simply – it's easy to start “playing company”, instead of showing the best people available - our customers - that they have reached the right place.

And the result?
The point of all this is of course that you will be able to stand out and steal the limelight from your glitzy competitors. The visitor should feel that they have reached the right place – and, of course, that you will make more money from your web-ventures.

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.