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How to make a selling website


This is a great chance for you to make your website more selling in every way.

Background
Last spring, when you looked at your website several times a day, usually several times a week, it looked quite okay. Now, six months later, it looks quite different, doesn't it? That's what a holiday leave does for your eyes. You return back with completely fresh eyes and suddenly you see everything that’s wrong with the website. Now it's time to improve all the things you never saw before summer break.


Here's a ridiculously simple plan that will work wonders:

1. Decide in one (1) sentence what YOU want your visitors to be interested in when they come to your website. Once you know this, you can set up all of your content, your navigation, your pictures and everything else to work towards the goal of that sentence.

2. Decide what you want the results from any visit to be and do it in order of priority as: buy something, sign up for our newsletter, call us, ask us to call them, etc.

3. Visit your website and make sure to get it tuned in to paragraph 1 and 2.

4. Done! Reward yourself for taking your internet business seriously!
     


About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.