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How to brag online - and sell more

Now listen carefully (he says like an old headmaster). There is no single way that can help you to introduce yourself to customers who have never heard of you better than what you can do on the internet.

On the Internet, with your own website, you have the chance to really show what you can do. And you can do it with tips articles, newsletters, tests, certification from satisfied customers, reports, presentations, case studies and all the stuff that you already have in your portfolio. Online you can really brag if you do it the right way – and sell more.

The art of bragging correctly

On the net, as in the real world, it's all about showing customers that you are the best business in the world, without saying that. On the net, it's both harder and easier to brag about yourself. It's more difficult because there is a natural resistance to anything that is called self-aggrandizement, but  most cases of serious self-aggrandizement you see only in the real amateurs who stack superlatives of themselves on pages without having any proof or evidence that they are any good.

However, it's easy to notice pride. You can add clippings and letters from satisfied customers to give the impression that your business is interesting for people outside the company. Anything you can tell people - what others have said about you, your employees or your business - is OK to use for bragging. The wrong kind of bragging is to tell the world what you think about yourself. Never tell how much you sacrifice to give customers what they receive. It doesn't matter if you've broken your back to get people what they want, nobody cares about it.

Every time a customer says something good about your business, how much they have enjoyed working with your company's service, ask the client if you can use that statement in your marketing. Post comments on your website.

It's also important not to be too humble on your website. You must tell the visitor why they can trust you. You can link to other websites that show that what you say is true. In this way you will help the visitor to assess whether you are credible or not.

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.