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How to apologize


You are suffering. You are really messed up. You have said or done something really stupid and that's the last thing you think of when you fall asleep and the first thing you think of when you wake up. But, my God, why don't you just apologize instead. Great people know how to apologize because everyone makes mistakes sometimes. There is nothing strange about that. What is strange is that so few dare to stand up for their mistakes and take the consequences. Now you'll learn how easy it is to apologize when you've done something wrong. This goes for mistakes you make at work as well as at home.

• Accept your responsibility. Don't blame other people for what you did or said.
• Sit down and think about how you may have hurt someone. Even if you think he/she has overreacted over something you said or if you don't even understand why he/she feels like he/she does, try to put yourself in his/her situation.

• When you find some of the keys to why he/she was hurt, make a list of reasons why you said what you said or did what you did. Were you angry at something else and really took it out on him/her? Were you angry at him/her for something else, for something you didn't say?

• Once you know your own motives, write down what you would like to hear if someone had done the same to you. Write down the reason why you said what you said, what you feel about him/her and how you feel when you know you hurt him/her.

• Prepare an explanation so you'll know what to say. It will help you gather your thoughts and not let emotions get in the way of your sincere apology.

• Get in touch with him/her. Tell him/her about how you feel and that you really are sorry. Keep it simple and straightforward.

• Talk about any changes you've already made, errors you have corrected and simply prove that you have had an eye-opener and that you regret what you did or said.

• Accept the response you get by just listening, don't defend yourself.

• Ask for things that can prevent the same thing happening again. And finally agree on how you can move forward to resolve the situation together.


Do this today - what a lovely person you are!






About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

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"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.