Share this page on:
FacebookTwitterLinkedInGoogle BookmarksMyspaceTumblrRedditGoogle ReaderDiggDeliciousBlinkListStumbleUpon

How to say things to make others listen when you make a presentation

There are lots of linguistic traps to fall into when you present something to a
group. Here are some you should avoid:

1. Don't use the word ”like” as in people should understand what you're talking
about even if you're not explaining it in detail.

2. Never say that you ”believe that ...”if you ”know that ...”

3. Never finish a statement by saying ”I don't know”.

think we should buy eight of the blue version, but I don't know ...”Maybe it's
meant to invite other people to new suggestions, but it sounds more like you're
talking to yourself.

4. Beware of jargon and so called “corporate bullshit”. The latest business lingo
can work if you talk to colleagues who know what you mean, but if you talk to
people outside your line of business, it's best to avoid such words. If you
talk to me - always avoid such lingo, I just think it's embarrassing and
chimpanzee like to use words like ”implementation” ,”volatility” and other
terrible words in order to try to impress me.

Do you respect other people's time?
I like to be on time and also enjoy people who show up in time. Call me
boring or inflexible, but for me respect for others' time is a matter of honor.
To be late for an appointment is disrespectful, especially if you are going to
meet someone in a public place where the person you will meet will be left
waiting and feeling stupid.

What do you have to say about punctuality?

That you care
To be on time is one of the best ways available to show people that you
care about them. By keeping agreements, we affirm others and their needs.

That you respect other people
You may as well borrow a person's money when you take advantage of his/her
time. To be on time for client meetings, meetings with suppliers or others who
you do business with, shows that you respect their time and that you also
expect them to respect your time.

That you're a pro
As a professional, you have a box of tools that all help you to create a sense
of you as a professional. To be on time is one of the tools that will help you
appear as a professional in the long run.

That you are on the go
When you arrive on time, it's a sign that you are willing to pitch in with
whatever needs to be done, that you want something. That you are ready to
deliver and that you want to do it.

That you are in control of the situation
People like to do business with people they like, know and trust, but they
also do business with people in the know. Anyone who arrives early to a meeting,
gives the impression of being in control of their own position. Those who
deliver on time have control of the flow of the company and direct it instead
of letting the flow control the company.

That you represent high quality
Punctuality is a sign of quality. It not only says that you have control of
your company, it also shows that you respect yourself and others. Successful
and well-liked business owners often have the common feature that they respect
and value punctuality.

That you know your habits contribute to your own brand
If you are punctual people will learn that - and vice versa. You will be
seen as a proper or careless person by others depending on how you manage your own
and their time. People who often, or always, show up late often have the idea
that it gives other people the impression that they are very busy, although
it's only proof that they're disrespectful and useless at planning.

I think it's so amazing with punctuality because it gives so much
credibility to others. It's almost as if the majority of customers believe in
you because if you do things on time. You could do a worse job on time rather than
a better job and be late. No, I'm not saying you should do that, I'm just
saying that it may be so.

I think it was Woody Allen who once said;”80 % of success is just showing up”.

you could add ”on time” at the end of that quote.

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.