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How to assemble a better board


A good board is worth gold for any business. Most small businesses don't think about forming a really good board. Instead, they have one or two close relatives whose names are put on a document. Such companies have no meetings (except on paper) and therefore lose all the advantages that larger companies with well-assembled boards get.

Here are some things you can consider in order to assemble a good board:

1. All members of your board should know what your business is about (does your dad really know?)

2. Members should complement your own skills and there should be a width of members of both gender and experience, but also when it comes to age and background.

3. You need to look for people with good contacts, knowledge of your industry that are keeping their eyes open for opportunities and future difficulties for the company.

4. Your ideal board members are individualists who dare to speak the truth in front of you. You are not served by people who pat you on the shoulder all the time without actually asking difficult questions, challenge your ideas and make suggestions on how they can be implemented.

5. It's good if your members of the board are easy to find and meet. Ideally is, of course, if they live nearby.

6. You need board members who are actively involved and who want to be there. This requires you to keep them updated all the time, but it will also give you a lot of benefits because you don't want a board that hardly know what has happened since the last time you met.

7. Always look for a marketer, an economist, a visionary and a tough type (who makes awkward, but smart questions about the future) for your board.

Well, does your current board meet these requirements? Congratulations. You have the perfect board. Be careful not to lose it!





About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

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"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.