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Here's how to become comfortable with selling

Most solo entrepreneurs I meet have one thing in common - they don't really like to see themselves in the role of sellers.

What about you? Do you dislike your sales role too?
You are not alone.

And you know, I think you still carry some prejudices about sales. You think of the vacuum cleaner salesman, used cars salesmen and dishonest selling methods. You might feel like a peddler, it's not really your style, and not so cool to sell? Then I wonder: What is your problem anyway?

Is it because ...
•'s beneath your dignity to sell? Then I suggest you consider what roles you have in your job. I work as a seller, writer and caretaker - everything has its own charm and difficulties - and each role requires its own time. It's important. And as far as dignity, it's surely the sales department that has the dignity of a company. It's the seller who brings in the money so you get your pay check and can afford a vacation. The vendor ensures that the company can turn a profit. The seller is the heart of the company.

• ... the customer should understand how good your products are without you having to tell them anything? Yes, it's tough to inform people, but think what fun it is when you succeed. If you learn how to sell better, you can also reach financially bigger goals. Have you thought about what you would do if you increased your sales by, let's say 20-30%?
Think about it.

You must like the idea of ​​earning the money. Why? Because the money makes the company stay in business. A seller is motivated by money because money creates opportunities for entrepreneurship. This is why you should be good at selling. Even if you run a business based on an interest, it's also in your own interest to sell so you can continue with your interest.

• ... you forget to think of yourself as a helper instead of a seller? I believe that companies that operate in the long term do so because they want to help a group of people (customers) with something that is good for them. If you feel that your offer is better for you than for the customers, you need to change something so that the relationship becomes the opposite.

• ... you have forgotten what a good deal really is? When I say ”deal” I naturally mean what you offer the market to buy from you. A good offer is something that you would gladly sell to your best friend, your mother and to your siblings – and to yourself.

What you need is:
1. Technical skills - how to do it.
2. A professional approach to the sales process.
3. An offer that is good for the customers
4. A pair of really big brass balls.

Do you have this at home?

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.