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Five tips to get your business card to work much better

Here are your 5 tips to make your business card into a tool rather than a piece of paper with an address on it:

1. Are you affected by the title disease?
This is a very widespread disease. The symptoms are manifested so that whatever position held at your company, it's translated into a fancy title on the business card. There are far too many Ceo, Managing Director, Sales Manager, General Manager and other (made up) titles that really don't mean anything. Titles don't help your customers.

For example, if you are someone who helps clients with transportation, why not write that instead of the title:

Stefan Ekberg
Helps you with transportation

Titles are only good when you need a clear profile. Sometimes it's good to have a fancy title and sometimes it's better to keep a low profile. The solution is to have different cards depending on who gets it and why. And if you want to impress the superficial acquaintances at a party, you can make your own card for such occasions, but always separate your customer's needs and benefits from your own ego.

2. Why should the recipient save your card next time his/her wallet is cleaned out?
Look at your cards. Is there any information on the card that makes you want to save it? What is it that customers need to remember about your world that you can print on the back and that allows it to remain in their wallet when every other card is thrown away?

3. Can you use your card to something?
Have you made it into an ice scraper to use in the winter time? Is it printed on the back of a full deck maybe? Is it simply made in an exciting way, and is it important and related to what you do? A fun card provides a natural topic of conversation when you submit it - never underestimate a good conversation.

4. Does your card attract a visit to your website?
Why not? You've got a website with lots of interesting content for your customers (don't you) and the business card can be used to show people what they get from visiting you and to tell people how much wiser they get from a visit. Don't miss it.

5. Is your card a mini brochure?
A few weeks ago I received a letter from a customer (Environment Center Inc) who has produced a great business card. At first glance, it was an ordinary card, but once you got hold of it, it felt thicker. You could unfold it into a long strip and on every business card-sized side Environmental Center Inc presented each of the brands the company distributed. Perfect – both a brochure and a business card!

Well, how about you? Is your business card really something that works for you or is it designed like every other business card?

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.