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Do your employees know what goal you are working towards?

There is one thing that puzzles me more than anything else when it comes to business.
No one knows why the company exists. This is often true. If you ask employees what goal the company is working to accomplish, less than 10% will give you a smart answer to that question.

This is, of course, completely insane! To really feel involved in a business you have to know why the company exists, what values ​​the employees are expected to share and how they are expected to satisfy the customers best.

What's the situation like at your business? What about you?

Can you and your co-workers explain the purpose of your company's business and existence, even if you're woken up and asked about it at 3 am?

No? Go figure it out!

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.