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Does your business idea work? Find out with the help of these questions

All companies adapt to survive and the benefit for you is that you can do it even before you start your business.

Here are the questions you should ask yourself to determine if your company has a bright future:

1. Do you feel that your business will be alive and well in five years or are you just riding on a trend?
2. Has the branch you will work within been stable for many years?
3. Is your industry growing?
4. Are imported products cheaper?
5. Is it easy to create new ways to think and work in your industry and to follow the development?
6. Can you offer things that others don't offer on long-term basis?
7. Will the industry change in the next five years?
8. Are you flexible enough to change the company's direction during the trip?

These questions are important for you to think about as the answers you give will show you if your company has a fair chance to survive in the long run. Many companies start with one idea, but they develop it and eventually turn it into something the customers want more. If you do nothing and just hope for the best, you risk everything. Make sure you get a good start for both your own and your business’ sake.

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.