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Does your company need to change to get more customers?


It can be difficult to see the signals when you are in the middle of something. This is a clear sign that you need to change things NOW:

1. You get more and more competitors on your market.

2. The market is getting smaller.

3. Your interests and values ​​no longer correspond to the current situation.

4. Customers have slowly, but surely started to disappear or order smaller quantities from you than before.

5. It's no fun to go to work in the morning.

6. You notice that your competitors are beginning to change directions.

7. It takes more and more time chasing after customers.

8. You lose key employees to competitors.

9. Your company can no longer support your lifestyle.

10. You learn nothing new.

How many right/wrong things did you get from comparing your current situation with the claims above? Take it easy, we are going to take care of the problem now. And the funny thing is that it's not so hard to take huge steps forward pretty fast. Check out the following important ideas - each of them can directly lead to much greater success for your business.


1. The customer base
Ask yourself: “If I had just bought my own business, what would I do to sell more to the customers that already exist”? You may find the answer right away.

2. Money
Ask yourself: “If I had a pile of money to invest in any particular part of my business to make as much change as possible, where would I put that money then”? Do you understand what an interesting angle this is? You may have to pull up things by their roots just because they're lying around in your business. This is hard to do, but wonderful when it's done.

3. Market dominance
Ask yourself: To become a leader in my field in 10 years – where do I have to spend my time and my company resources to be able to get it?”Wow! The mind boggles.

4. Reputation
Ask yourself: “What can I do today to make the company's reputation twice as strong and well within six months?”

5. What is the situation like now?
Ask yourself: “What is working well right now and how can I get it to continue to function well?”This point is about getting the right reflection. You shouldn't start swinging your ax just because you have an ax. In other words, you shouldn't fix things that aren't broken.

6. Staff
Ask yourself: “What are the five most important people in my organization and what can I create for them to want to stick around for a long time to come?”Always remember that your employees have a different agenda than you – yes, they do! You have to work to keep them happy, so you won't be surprised when people suddenly resign. Then it's too late to offer pay increases, encouraging words and stuff.

7. The change process
Ask yourself: “How quickly and well do I respond to changes to the consumer's life, market demand, technological development, human resources and financial issues?”This is a point to really take seriously. We live in a time where change comes so fast that you can hardly keep up with them. Take control now and try to stay ahead as much as possible.

How did you do?
These questions are great to have with ... always. Yes, every day is a good day to have a look at them so that you maintain control.




About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.