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Checklist for ordering creative services


Advertising and PR agencies are experts at presenting themselves from their very best side - it would be scandalous otherwise.
But how will you be able to see through the stylish presentation and determine if the company is worth your money? Today you will get a checklist to help you determine this:


These are questions that you should ask yourself during and after their presentation:

1. Does it feel like the office is knowledgeable and well-versed in your industry?

2. Does the agency have a track-record of having listened well and have they done their homework to understand your business goals and challenges?

3. Do you feel that the agency has the right staff to meet your needs?

4. Have you been talking to some of their current clients?

5. Have they already come up with great ideas that you haven't even thought of yourself?

6. Has the agency been awake during your conversations? Have they returned your calls quickly and even come up with answers to specific questions?

7. Has the agency been clear about who will be the project manager?

8. Have your contact the necessary experience?

9. Have your contact been appointed project manager for one/some of the projects that the agency has presented as a reference?

10. Have your contact mandate to provide advice and make a decision when you need them quickly?

11. Do they say ”What's your budget?”instead of focusing on creating what you want done? (A lot of agencies out there are filled with idiots - excuse the harsh words, but to ask for your budget, is just like saying that they intend to find the ideas that are within your price range.)

12. Are they clear about the price and how billing will be done?

13. Do the prices feel reasonable compared to other agencies?

14. Do you feel that personal chemistry is right between you and the person you are working with the most?

15. Do you feel that the staff you meet from the agency is saying what they think, rather than what they think you want to hear?

16. Does it feel like the agency will deliver what they promise as opposed to exaggerate just to get the account?

17. And finally, what does your gut feeling tell you? Trust your instincts to be telling the truth.

I hope the list is helpful the next time you order creative services.





About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

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"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.